Vodafone international marketing strategy Case Study

Vodafone international marketing strategy - Case Study Example The fourth chapter will describe the research process i.e. how the research will be conducted and fundamental description about findings. The fifth chapter will describe the analysis of data gathered by literature review and secondary method. This chapter will show if the research findings match with the literature review or not. In the final chapter the ultimate conclusion will be drawn and discussed based on the research problem. The case study is based on the research objective i.e. to understand the international marketing strategies of Vodafone and its impact. Literature Review Vodafone is a telecommunication company which operates their business worldwide. It is a UK based company which serves around 359 million people internationally and operates in over 30 countries in the world [2] (Vodafone Limited, 2010). International Marketing Strategy The principal approach to development of international marketing strategy can be done by three steps. First is the recognition of differe nt marketing segments within the industry, second is clarifying the target customer segment and third is the improvement of products and services according to the needs and requirements of the particular segment. In order to be competitive in the international environment, Michael Porter had proposed three strategies which are cost leadership, focus and differentiation. Vodafone had implemented Porter’s generic strategies in the international business environment to remain competitive. Vodafone had focused on decreasing the cost of their services. In certain particular countries, Vodafone had implemented unique offers to dominate in the market segment. The Porter’s Generic Strategies of Vodafone Strategic...Their cost program helps to balance the cost inflation and facilitate them to increase the revenue [3] (Vodafone Limited, 2010). Vodafone had implemented ‘Siemens top’ plan to employ cost optimisation and reduce the cost of various operations. This plan had successfully reduced cost by 10% per year. Through this plan, Vodafone had involved 500 procedures and freed over 4000 servers and 1000 Tera Byte storage space. Their maintenance cost was saved by 10% and consolidation services cost was saved by 25% (Siemens IT Solutions and Services GmbH, 2011). In the year 2007, Vodafone had selected Sony Ericsson to supply and allocate the spare equipments for their network service in European countries such as Portugal, Spain and Germany. According to the deal with Sony Ericsson, the supply of spare parts included 2G, 3G and transmissions tools in Europe. This is a part of cost reduction strategy of Vodafone which could enable the company to minimise the average cost of management procedure of supply and develop the service level. Through this agreement, Vodafone can harmonise the spare component supply, provide better cost transparency for the provision of services and eliminate the extra investment for spare component inventory. This agreement is beneficial for Vodafone in the sense that it can save the cost by channelizing purchases in all countries by a single supplier (Vodafone Limited, 2007).

Technology In Cinema And Film Making Media Essay

Technology In Cinema And Film Making Media Essay I think that modern technology has changed modern film making for the better. In the last few years, using the latest technologies has been paramount in the film making process. This has caused films to evolve over the years with each progressing idea, technology, and technique, allowing filmmakers to bring their vision to life more accurately and more convincingly to the big screen. Without these advances in video capture and computing many films such as Star Trek'(JJ Abrams, 2009) would not have been as successful. Film production has also become very fast to meet the growing demand for movies as the channel for distribution increase and audiences broaden. The development of technology has affected an extremely wide array of areas concerning film, including the production process, the way films are viewed, how the films are distributed, and even how they are promoted. These new innovations are advancing so quickly now that the traditional cinema-going experience may find itself hav ing to compete with online streaming of filmed entertainment. 2. The facts and opinions Digital media is in-expensive and can be edited quickly and easily. Large Volumes of raw video are handled in a few days with sometimes only one person working on it, this is comparable to the older methods with film that took several weeks to process with teams going through each reel of film. The first practical cinema device was made by two French brothers Louis and Auguste Lumiere, they called it the cinematograph. In 1894 the device and others like it began to be used in public buildings or halls (dubbed ‘nickelodeans because it cost a nickel to watch the short animation). Through various advancements throughout the following years the recording and replaying methods became more powerful and much simpler. One of these advancements led to colour pictures and was used to obliterate mono-chrome movies for a short while. Films like ‘Schindlers List Steven Spielberg 1993 and ‘Clerks Kevin Smith 1994 show that monochrome can help make an atmosphere that colour cant. An example of a movie with very little technology would be â€Å"No Country for Old Men† which relied on the atmosphere made by good acting and filming. It is argued that the lack of technology used in the making of the film and even in the setting, which was the early eighties, made for a more dramatic effect. But to contest that is the fact that the film was following the original novel by Cormic McCarthy, and that dramatic effect was made by very good acting, directing, back music and producing. Computer Generated imagery has changed the way movie makers imagine and visualise the movie because they are not as restricted as they were 20 years ago. Some ‘get arounds had to be made then due to lack of funds or until a technological solution was developed. The more simple ‘tricks included stopping the camera but keeping it in position as an actor moved off set before continuing to give the effect that a character had suddenly vanished. Another trick would involve an artist painting some matching scenery around a sheet of glass and letting the camera film through that so it made the surrounding area look larger than it actually was. Original animations were very tedious and labour intensive. To make the drawings ‘move the cartoonist normally had to produce twenty-five to twenty-six drawings for every second of screen time. This resulted in ten-minute cartoon needing fourteen thousand, four hundred different drawings. ‘Gertie the Dinosaur by Winsor McCay in 1909 was the first one of its kind. It was seven minutes long and needed ten thousand drawings. Titan AE, this is an animated movie enhanced by computer to give a hybrid. This was a great success and is known for stunning visuals and brilliant voice acting. Normally an animated movie is screened at around twenty five frames per second which means that even the smallest movement on screen would require about sixty drawings. With the computer this be dramatically reduced and enhanced graphically. Another movie â€Å"Monsters Inc. â€Å" is completely computer generated. This gives the movie a cartoonish look and the class of a live film were the actions and motions are more fluid. CGI allows directors to create an atmosphere that they would not be able to achieve with models or visual â€Å"trickery†. George Lucas explains in â€Å"Star Wars A New Hope Remastered DVD† In the scene where Luke Skywalker and Obi-Wan Kenobi are speeding across the Desert in the â€Å"Speeder†(Hover Car), The production team originally put Vaseline on the camera lens in the area that the cars wheels would be. This of course left two black smudges under the car. Due to other problems and limitations Lucas had problem realising his vision for the movie. He created his own digital effects house (Industrial Light and Magic and sound companies ‘THX and ‘Skywalker sound because the things he wanted simply didnt exist. New techniques were thought up and tested. Although the film was highly successful, Lucas still was not happy and later remastered the film with more advanced graphics and sounds. With the improvements they added larger backgrounds to once disappointing sets and add extra characters. A cut scene was added because they could now add in a CG (computer generated) alien character that at the time didnt even have a puppet stand-in. Without the help of these special effects the film would not have done justice to Lucas original vision for the movie. For ‘The Lord of the Rings: The Fellowship of the Ring (Peter Jackson, 2001) and ‘The Lord of the Rings: The Two Towers (Peter Jackson, 2002) programmer Stephen Regelous created ‘Massive a special-effects program that allowed thousands of unique CG characters to have a mind of their own when thrown into combat for the battle scenes. â€Å"Gathering seventy-thousand or so tall, broad-shouldered extras, dressing them in elaborate armor and having them slaughtering each other was out of the question. â€Å"Digital technology is a thing, a medium that makes film flourish as it never has before.† George Lucas Because of CGI, realistic Dinosaurs were seen in ‘Jurassic Park (Steven Spielberg, 1993) and animals have charged down through a city street in ‘Jumanji (Joe Johnston, 1995). â€Å"The future of cinema lies in the power of the pixel. The injection of fresh ideas and methodologies will only serve to mix up the metaphorical gene pool and empower a new generation of filmmakers.† Roger Corman Both these movies have done very well in cinema through VHS and DVD sales. Examples of films that have been let down by special effects would be ‘Killer Flood'(Doug Campbell, 2003) and Deep Blue Sea(Renny Harlin, 1999) which did alright in viewings and even had very good acting and scripting but was let down by a few moments were the audience should have been amazed by the imagery but instead was disappointed by the poorly made imagery of the sharks. Movies have also been influenced by Computer Games and some of the rendering techniques from games have been applied to the movie making process. One such method has a group of people wearing Skin tight clothing fitted with sensors on all the locations were movement is most noticeable and at joints. A computer then gathers the information to make a model on screen with the same movements of the person wearing the sensors. Computer generated imagery has also helped reduce the cost of movie making. Large effects that normally cost thousands to make can be done with a decent computer and some editing software. Because of the need of pre-processing is no longer required with digital video, clips can now be viewed on site instantly and mistakes can be found and changed or fixed unlike traditional 35mm film where errors would not be found for weeks until all the film had been processed. With cost effective production, more and more movies can be made and newer previously unknown directors appear with Box Office hit Films. A recent box office hit â€Å"Zombieland† directed by Ruben Fleischer was the first feature film by him, without the low cost production methods available the movie may not have been made. ‘District 9 ‘Zombieland done well in cinema and have been made by first time directors. ‘District 9 Gross Profit $210,146,235 ‘Zombieland Gross Profit $90,081,556 The large profits of these films show that they have been a success and the filming budgets (average 30,000,000) show that studios are not afraid to stop a production half way. Before digital film these mock ups had to be made to view/preview the movie hence a higher cost. Digital Video has been both the answer to cheap filming and the enemy of those in the film industry. With digital video large amounts of video can be moved and transferred easily rather than the trucks needed to move the reels of film. Increased memory capacity has aided this as well allowing very high quality images to be recorded. High definition video is an example of this as there are so many pixels per frame and so many frames the file sizes are enormous. Just 30 minutes of video can be two Gigabytes in size. One of the first films to use digital video was ‘Westworld in 1973. Shortly before digital video came digital audio. With digital audio the same advantages apply, it is cheaper to store and easier to edit. One of the main advantages of digital audio is that tape is not needed to store it. Audio stored on tape was prone to distortion or deterioration from magnetic waves and moisture; it is also much harder to sync than with a piece of video like an animated character or sound effect. Recorders and Microphones have become very small and fitted inside the ear or in the collar of a jumper. They can record in very high quality which helps in the editing phase, if a character gets drowned out by another noise or their voice becomes muffled by another person in front of the microphone on the main floor . The better quality also creates a much better atmosphere for the audience. This may not make or break the film but bad audio can be worse than bad visuals in my own opinion. With HD (High Definition) audio emerging, recording techniques and styles will evolve again. This will follow the adoption of Surround sound which is now common among home entertainment systems and some Cinemas or Movie Theatres. Surround Sound uses multiple speakers placed around the audience and a special controller sends the right volume and sounds to each speaker to make it sound as though the audience is immersed in the movie. Sound technicians now place the mics around the set / scene to record the different sound levels at those spots in the room. Not every new idea in cinema was successful enough to consider continuing at first, such as three-dimensional movies (3D), which required viewers to wear special glasses, and the â€Å"smells†, in which different scents were blown into theatres to accompany the images and sound. The system just didnt work well or subtly enough. Now though 3D movies are at an all-time with 9 3D movies released in 2009 alone. With the new 3D technology using digital glasses and high frequency screens the poor effect on a viewers eye-sight or balance has been removed. 3D Filming has for a long time been an attraction for creating stunning experiences. â€Å"Journey to the Centre of the Earth† was the first film to successfully deploy a live 3D experience. It grossed $241,995,151 in worldwide. These changes seem to have been for the better, good profits for 3D films shows a fan base and market audience. The newest technologies used are proving their worth and may end up leading production to entirely 3d movies. With advancements comes cheaper high end equipment this has led to a lot of fans and wanna be producers making films or videos on the cheap. YouTube the greatest example of public film/video is well known and is full of fan made or home made movies. Some of these can be on par with full length feature films. Technology has advanced to let what used to be studio equipment be compacted and simplified for everyone. A good example of the Fan- made movie is â€Å"The Hunt for Gollum† a prequel to â€Å"The Lord of the Rings, The Fellowship of the Ring† It has amassed over 1.5 Million views and maintains a 5 star rating( The highest available on YouTube). On another Note the Movie has been made in HD which shows the makers had access to good equipment. Another intriguing thing to note is that technology on the whole can and has influenced films. Two older movies that are well known are ‘Wargames'(John Badham 1983) and ‘Hackers'(Iain Softley, 1995). One of the most notable is The ‘James Bond 007 series of films which has used technological possibilities to its fullest, were Bond is supplied with a massive range of gadgets some futuristic and some of the present times. 3. Conclusion Movies at home are now a big part of the cinema experience. Large television sets and home cinema systems are very common. Small versions of the projectors used in the cinema are also common and provide a cinema like atmosphere to your home movies. Homes can even have computers that server video and audio content to the television. With movies cheaply available to buy, sets of several DVDs available on a single Blu-ray disc and Online services such as the iTunes Store making digital downloads available, there is always a larger demand for movies and so the film industry will continue to make good films. â€Å"With more channels of distribution there will be a greater demand for content but less money will be required to make it. The people who can create content the most cost effectively will have a clear cut advantage† Roger Corman The future of Cinema is greatly entwined with technological advancements. The effects of technology on cinema are quite clear, as long as the technologies are used in the right ways and are not abused for the sake of time or money then the quality of cinema will not die. Though there are movies were technology plays a minute roll it still seeps through from the camera used the sound recording equipment and the sets built. The cinema was built of technology and should continue to thrive and mature and technology does so.

Fallacies in the Newspaper -- Journalism

The effective use of rhetoric can spur people into action for worthy causes, bring about positive health changes, and even persuade one to finish a college education. In contrast, like most things in life, what can be used for good can also be used in a negative way to elicit emotions such as outrage, fear, and panic. This type of rhetoric often uses fallacious statements in an appeal to emotion which complicates the matter even more as the emotions are misdirected. Unfortunately, the daily newspapers are filled with numerous examples of fallacious statements. Within the past week, the following five examples appeared in the New York Times and USA Today. The examples included statements that demonstrated scapegoating, slippery slope, ad hominem, straw man, line-drawing, arguments from outrage, and arguments from envy. The first example, in an article about the current condition of income and wealth in the United States, the author stated that the fact that Americans are earning less and worth less than four years ago was started by the â€Å"financial crisis and the sharp decline in the value of homes, the principal asset of Americans, followed by the sharp drop in the stock prices. The crisis led to stubbornly high unemployment that cut income for many Americans and made wage increases harder to obtain for those who did hold on to their jobs† (Norris, 2012). The drop in housing prices is used as a scapegoating technique for the general financial condition of Americans. Scapegoating is a technique that places blame on a specific group for a certain circumstance (Moore & Parker, 2012, p. 187). By placing blame on the housing industry, Norris attempts to demonstrate that the American public is largely experiencing financial ... ...Retrieved from New York Times: http://www.nytimes.com/2012/06/09/business/economy/as-recovery-drags-on-income-and-wealth-lag.html Ohio State University. (2012). Statistical Summary. Retrieved from Ohio State University.edu: http://www.osu.edu/osutoday/stuinfo.php Saad, L. (2012). "Pro-choice" Americans at low 41%. Retrieved from Gallup Politics: http://www.gallup.com/poll/154838/Pro-Choice-Americans-Record-Low.aspx?utm_source=alert&utm_medium=email&utm_campaign=syndication&utm_content=morelink&utm_term=All%20Gallup%20Headlines?utm_source=twitter&utm_medium=gallupnews&utm_c Sara Lee Annual Report. (2012). Sara Lee Annual Report 2011. Retrieved from Sara Lee Corporation: http://www.saralee.com/ourcompany/sl11ar/pdf/2011SL_Financials.pdf USDA. (2011). Profiling food consumption in America. Retrieved from USDA.gov: http://www.usda.gov/factbook/chapter2.pdf

Ethical Egoism as Moral Theory

Thesis: Without a distinct framework, ethical egoism fails as a moral theory to assist moral decision making because it endorses the animalistic nature of humanity, fails to provide a viable solution to a conflict of interest, and is proved to be an evolutionary unstable moral strategy. Outline: Ethical egoism claims that all our actions can be reduced to self-interest. This is a controversial moral theory which sometimes can be detrimental.Without a well-defined framework of the nature of self-interest, ethical egoism enlarges the animalistic nature of humanity in which can result in unfavorable consequences. Ethical egoism also fails to provide a solution when a conflict of interest arises. By only acting out of one’s self interest, ethical egoism also deems to be an evolutionary unstable moral theory. Ethical Egoism As a Moral Theory Identifying fundamental principles about ethics and morality has always been a major concern across humanity as a whole.Many are familiar with statements like those of ‘common sense morality’ and utilitarianism, but perhaps among the most controversial of these statements is ethical egoism. Ethical egoism is a normative theory on how we ought to behave, that we have no moral duty except to do what is best for ourselves. It advocates morality based on self-interest. In Rachels’ Ethical Egoism, the author proposes different arguments in favor and against ethical egoism as a moral theory but only come to a conclusion that ethical egoism is â€Å"unacceptably arbitrary† and fails to treat everyone equally.Without a distinct framework, ethical egoism fails as a moral theory to assist moral decision making because it endorses the animalistic nature of humanity, fails to provide a viable solution to a conflict of interest, and is proved to be an evolutionary unstable moral strategy. Ethical egoism does not provide a moral basis for the nature of self-interest or solving conflicts between people. An eth ical theory should set forth a ground such that it can constitute for a principle of morality. We should be able to agree that this theory of ethics is moral and has moral principles.However, in the case of ethical egoism, it advocates that all men ought to act from their self-interest but does not clearly state the nature of the ‘self-interest’. For all we know, when one acts out of his/her self-interest, it can very well be something that is morally incorrect. Does the theory still hold when a rapist raped a girl and think it is in his best interest to kill the girl so he won’t get caught? On a certain level, ethical egoism does not only fail to take into account the nature of ‘self-interest’ but also endorse wrong-doings and mischievousness.In Haidt’s The Felicity of Virtue, the author claims that philosophers like Plato and Kant believe that human beings have a dual nature: part animal and part rational. The animal part follows the law of nature where there is â€Å"no morality† and only causality whereas the rational part â€Å"respect rules of conduct, and so people can be judged morally for the degree to which they respect the right rules† (Haidt, 162). This animal nature illustrates exactly how ethical egoism can endorse selfishness because ethical egoism resides on the animalistic human nature and does not recommend the rational part of human beings.Without a solid ground for moral basis and taking account into rational nature of morality, ethical theory fails to constitute as a moral theory. Ethical theory fails to provide a solution when there is a conflict of interest. A moral theory is a system which we determine the right and wrong conduct, and how we ought to behave in a certain way, however, ethical egoism doesn’t fulfill its duty as a moral theory. Ethical egoism claims that all our actions can be reduced to self-interest and acting against it is immoral.On a larger level, ethical eg oism is subjective and in a way somewhat solipsistic. It doesn’t contemplate other’s feelings but our own. If my neighbor is abusing their child everyday, but the act itself does not affect me or do me any harm or good, so according to ethical egoism, it is not in my best interest to interfere. The theory is stated such that each man believes everyone should act out of their best interest, however; it might not be in one’s self interest to have everyone act from the perspective of their self-interests.In fact, Plato used the example of Gyges’ Ring to illustrate that when â€Å"one thinks that he can safely be unjust, there he is unjust, for any men believe in their hearts that injustice is far more profitable to the individual than justice† (Plato, 547). If a starving child and a naughty child both find a candy on the street, it is in both their interest to fight for the candy because eating the candy make them both happy. In this case, who should have the candy?Philosopher Plato’s brother, Glaucon actually hypothesized that egotistic power seeking might be the ‘ideal state of existence’ but quickly refuted because others might seek the same power, â€Å"which would interfere with our freedom and cause a state of chaos in which no one was likely to have any desire fulfilled† (Plato, 545). Plato eventually concludes that we should choose the life of the just even though maybe unfortunate because it is the moral thing to do. Without providing a fundamental principle of what is â€Å"the right thing to do†, ethical egoism fails to provide a solution when there is a conflict of interest.Ethical egoism is an â€Å"evolutionary unstable strategy† according to the Law of Jungles. Ethical egoism proposes that each person ought always to pursue his or her own self-interest exclusively. This idea of self-interest based morality is very much similar to the â€Å"Cheats† mentioned in J. L M ackie’s The Law of Jungles. The author claims that if the population only consists of cheats and suckers, then the Cheats will eventually wipe out the Suckers because Cheats only receive grooming but not vice versa out of their own interest. However, if put together with Grudgers, the Cheats will eventually die out because they are evolutionary unstable.Mackie claims in his piece that â€Å"this strategy is not only evolutionarily stable within a population, it is also viable for a population as a whole† (Mackie, 563). It can be mirrored in our case of ethical egoism that in the modern society, if one acts as a Cheat and acts only out of his or her own best interest, it might lead to unfavorable consequences. By supporting only individual’s self interest, ethical egoism does not serve as an evolutionary stable moral theory. Ethical Egoism has always served as controversial for its advocacy of a self-interest based morality.Many statements disagree with it such a s the virtue hypothesis states when â€Å"morality is reduced to the opposite of self-interest†, acting against your self-interest is in your self-interest (Haidt, 164). Although ethical egoism accounts for our selfish and animalistic nature, it fails to provide a framework of the nature of self-interest and what is the right thing to do when a conflict of interest arises. Ethical egoism also proves to be an evolutionary unstable strategy when put in the evolutionary prospective. Without a viable framework, ethical egoism does not constitute as a moral theory.

Mandigo Should Kids Play Tackle Football? Essay

Football is a contact sport; a fast-paced, hard-hitting game. It is the number one sports Americans love. The American football players in the NFL started off playing the sport they love at a young age. As of 2015, 1.23 million boys from the ages of six to twelve, played football as their sport. Most of America’s youth boys go into playing football with the mindset of excelling into the NFL. However, they should be aware of the dangerous repercussions that will follow while playing football. Every week thousands of men and boys across the country take part in football and every week these men and boys receive violent hits during the game. Frequently, because of these violent hits, the player receives a concussion. However, the long-term effects of concussions on players are not fully understood. New research shows that even a slight concussion in a football game can have lasting effects on a player. As a result of this research, children under the age of fourteen should not pl ay tackle football. There’s no question, football is the most popular spectator sport in the United States. Over one-third of the country tunes in for the Super Bowl. Despite the sport’s immense popularity, many parents are hesitant to let their children play it given the obvious injury risk. While there is a risk of injury — like any other sport — letting your child play football might not be as crazy as it sounds. Football at its core is not a soft sport, and contact is a pertinent aspect of the game. There is a literal and figurative lesson being taught: When you get knocked down, you must get back up. Football also teaches children to have fun; it’s a fun sport played by boys who also are there for fun. Yes, these facts are true. Football can be fun and it is indeed not a soft sport but that’s more reason why children shouldn’t play tackle football. It’s all fun and games until a ten-year-old boy receives a fatal concussion and can no longer pl ay football. Most of the deaths attributed to concussions from playing football are older boys and men. However, David Sumner a ten-year-old from Simi Valley, California died from head injuries sustained while playing football. He collapsed on the field and an autopsy later revealed he suffered an acute subdural hematoma. An acute subdural hematoma in football is rare, but it does happen. Children are more susceptible because of the size of their head and because their brain is still developing. Tackle football is dangerous and children are the most venerable to concussions received in the game. In recent years, a large quantity of research has been conducted on head injuries and concussions. Dr. Robert Cantu, the director of Boston University’s Center for the study of Traumatic Encephalopathy has been a leader in this research. He describes a concussion as, â€Å"shaking of the brain inside the skull that changes the alertness of the injured person†. A concussion can range from rel atively mild to very profound. Until recently there were very few guidelines to help players and coaches diagnose a concussion. In fact, a football player was encouraged to just shake it off and go back in the game. But with the new understanding of what happens to the brain when a player receives a concussion, a player must be removed from the game after sustaining a concussion. Concussions can seriously affect a football player’s health. Especially a child under the age of fourteen – their brain is still developing – can be the most dangerous thing for them. Football doesn’t just cause dangerous outcomes for the players but, it can cause the players to be dangerous. Take Ray Rice for instance. He was a beloved running back football player for the Baltimore Ravens. He had millions of fans going to games to watch him play against other teams. He was even soon to be married to his fiancà ©e Janay Palmer. Yet, everything came to a halt when he physically assaulted her in an elevator. Ray Rice beat his wife-to-be. It was disgusting, abhorrent, and unforgivable. NFL players suffer repeated blows to the head every Sunday. A star player like Rice will get tackled hundreds of times every year. And there is evidence to suggest that all those hits to the brain may increase the propensity to commit domestic violence. Brian O’Connor o f Futures Without Violence told Forbes Magazine, â€Å"NFL players are taught to be aggressive; they deal with all kinds of high-pressure stressors and triggers†, O’Connor pointed out, from a career that plays out on national TV to the possibility of getting cut from a team without a guaranteed salary. There’s no debate that football itself changes the brains of its players. The NFL has admitted to it. The sport’s head injuries have long-lasting consequences — and may even alter personalities in the short term. NFL players are about four times more likely to be arrested for domestic abuse than you’d expect, based on their overall arrest rates. Counting Ray Rice, more than two-dozen pro football players have been arrested for domestic abuse in the past five years alone (FiveThirtyEight.com). Children aspiring to reach the NFL, and those who do get into the NFL, are at a possibility to be domestically violent. Football is teaching children to be aggressive and not in a good way. The smallest thing could trigger them, like nagging, and it could cause them to physically lash out at someone. It’s better to prevent a child from being domestically violent now than being too late and they become like Ray Rice. Football is a great sport to watch, but not to play. Children under the age of fourteen should not play tackle football. Evidence has been shown that they are prone to get little to fatal concussions, and could become domestically violent if they still aspire to go into the NFL. The brain is still developing for children under the age of fourteen. Having them play football is dangerous for them. They could simply sprain their ankle or die at a young age. Or, even worse, get arrested at twenty-seven for beating their significant other in an elevator. Parents of children who want to play tackle football, take these factors into consideration. These factors will be the result of your child’s future if you let them play tackle football. Save your child from the dangerous repercussions of sport and do not let them play tackle football.

Mobile Phone and Koya Walker Creative Essay

Mobile Phone and Koya Walker Creative Essay Mobile Phone and Koya Walker Creative Essay Koya Walker Creative Writing period 2 January 4,2013 Addicted or NOT Addicted!!! Cell Phones! Cell Phones are a popular device used in this time and age.They have become a large use in technology, that is now so advanced that you can really ignore and put no use to other technology in the world. Cellphones are now being excessively used by mostly teens.Teens use their phone several times every minute and second. Some have become addicted some have not. Which one are you? Am I ADDICTED? I would have to say no I am not. I will admit that my phone is a major part of my everyday life but once again I am not addicted to my cell phone. I can go a whole day without having to have any interactions with my phone. The only time I react with my phone on account of myself is if I am extremely bored and have nothing to do. If this occurs I see myself getting on Instagram and Facebook for a good amount of time. If my phone doesn't ring , I don't have a text message from someone or If I dont text or call anyone my phone is not in my hand. Another major aspect in my life that convinces me that I am not addicted to my phone is the fact that I am very active and involved in many activities. Being involved in these things gives me no time to actually sit down and be on the phone, on top of that school is no help either. Why? I would have to say because although it is my SENIOR year AP English is a kicker we recieve homework everyday and it is not just a little bit it m ay take me a hour to an hour n a half to complete it. The only two days I have to

Presidents Without a College Degree

Presidents Without a College Degree There are very few presidents without college degrees in American history. Thats not to say there havent been any, or that its impossible to work in politics without a college degree. Legally, you can be elected president of the United States  even if you didnt go to college.  The U.S. Constitution  does not set forth any education requirements for presidents.   But its a  pretty extraordinary achievement for a president without a college degree to be elected today. Every chief executive elected to  the White House in modern history  has held at least a bachelors degree. Most have earned advanced degrees or law degrees from Ivy League schools. In fact, every president since George H.W. Bush has held a degree from an Ivy League university.   Bush was a graduate of Yale University. So was his son, George W. Bush, the 43rd president, and Bill Clinton. Barack Obama got his law degree from Harvard University. Donald Trump, the billionaire real-estate developer and businessman elected president in 2016, graduated from the University of Pennsylvania, another Ivy League school. The trend is clear: not only do modern presidents have college degrees, but theyve also earned degrees from the most elite universities in the United States. But it wasnt always common for presidents to have earned degrees or even attended college. In fact, educational attainment wasnt a prime consideration among voters. Education of Early Presidents Fewer than half of the nations first 24 presidents held college degrees. Thats because they just didnt need to. For much of the nation’s history a college education was a prerequisite for the rich, well-connected or both; of the first 24 men who became president, 11 had not graduated from college at all (though three of those had attended some college without earning a degree), wrote  Drew DeSilver, a senior writer at the Pew Research Center. The most recent president without a college degree was Harry S. Truman, who served until 1953. The 33rd president of the United States, Truman attended business college and law school but graduated from neither. List of Presidents Without College Degrees George Washington: The nations first president never took college courses but did earn a  surveyors certificate.James Monroe: The nations fifth president attended William Mary College but didnt graduate.Andrew Jackson: The seventh president did not attend college.Martin Van Buren: The nations eighth president did not attend college.William Henry Harrison: The ninth president of the United States  attended both  Hampden-Sydney College and the University of Pennsylvania School of Medicine; he didnt graduate from either.Zachary Taylor: The nations 12th president did not attend college.Millard Fillmore: The 13th president did not attend college.Abraham Lincoln: The 16th president did not attend college.Andrew Johnson: The 17th president did not attend college.Grover Cleveland: The 22nd president did not attend college.William McKinley: The 25th president took courses at both Allegheny College and Albany Law School but did not graduate from either.Harry S. Truman: The 33rd presiden t took courses at Spaldings Commercial College  and the University of Kansas City School of Law but didnt earn degrees from either. Why Presidents Need College Degrees Now Even though nearly a dozen U.S. presidents - including some very successful ones - never earned degrees, every White House occupant since Truman has earned at least a bachelors degree. Would the likes of Lincoln and Washington be elected today without degrees? Probably not, wrote  Caitlin Anderson on CollegePlus, an organization that works with students to earn degrees.  Our information saturated society believes education must take place in the traditional classroom setting. Having a college degree makes candidates attractive. It makes anyone attractive. It’s essential.

Relieving Students School-Related Stress

Relieving Students School-Related Stress The term â€Å"comic relief† relates to a humorous act or a witty dialogue in a serious literary work to reduce tension or intensify the impact of the particular dramatic action. Similarly, #ComicRelief is a UK-based charitable organization doing funny things (i.e Red Nose Day) to raise the money they can use to eliminate the root causes of social injustice and alleviate the sufferings of those living in poverty around the world. Since 1985, members of #ComicRelief are doing comedy shows on TV and other funny things in homes, workplaces, and schools to raise funds. In reality, the organization’s fundraising strategy not only alleviates stressful life situations of the poor but also reduces work and school-related stress. For instance, funny moments during Red Nose Day in primary and secondary schools temporarily relieved students’ study and other school-related stress. The study shows that most students experienced a large amount of stress in school. The causes and extent of this school-related stress include student’s own pressure to excel, frequent and large amount of homework, extra-curricular activities and chores, demands from teachers, and pressure to get a scholarship. Other studies, on the other hand, found grades, parents’ expectations, and getting along with other people who have different beliefs as sources of stress. Choosing sides and finding allies, difficulties in peer interactions, exams, use of public restrooms are also identified as prevalent school-related stressors. Students that are severely affected by school-related stress experienced physiological and cognitive symptoms such as headaches, stomachaches, shortness of breath, and others while those with cognitive symptoms commonly experienced catastrophic thoughts, humiliation, insanity, and gradually losing self-esteem. In worse cases, students avoiding unpleasant symptoms may refuse to attend school. Get more information here: Perspiration Is Nothing without a Little Bit of Inspiration Developing Students Creativity and Self-Expression through Crayons Is High IQ a Guarantee of Academic Success? The Limits of Academic Freedom Combining Academic Knowledge and Practicality Way of Relieving School-Related Stress Watching and enjoying #ComicRelief funny activities in school can greatly reduce school-related stress. However, students can take some positive steps relieve their stress. They can get involved stress moderating leisure and enjoyable physical activity. Reduce pressures imposed by demanding schoolwork by being more organized, schedule activities and prioritize schoolwork over non-school activities. Learn to say â€Å"No†, adopt a positive attitude, avoid stressful situations, eat a well-balanced meal, sleep early, take the time to relax, and talk about your problems to others. Since stressful situations increased blood pressure, students can benefit from progressive relaxation, yoga, meditation, listening to music, watching funny videos, deep breathing, and exercise. Stressors in schools are directly related to students’ inability to cope with a lot of tasks as well as the conditions of the school environment. School authorities, such as teachers having unrealistic and unreasonable expectations can be a prime source of stress. In college, for instance, stress from a strict curriculum, conflicting class schedules, enormous workload, and dealing with relentless professors is very common. Students, therefore, must develop positive thoughts patterns and responses on stress. These include the ability to overcome difficult moments through productive thinking, letting off steam through proper breathing, relieving physical and mental tensions through exercise, and doing something they truly enjoy. Some effective stress relievers include music, sports, gardening, doing some arts and crafts projects, and participating in church or civil activities. School-related stress is inescapable thus, it is always best for students to improve their problem-solving skills, maintain high-level of self-esteem, have fun and be assertive in confronting stressful situations.

Poverty Alleviation and Micro-credit Institutions Essay

Poverty Alleviation and Micro-credit Institutions - Essay Example rse credit and loans to people and institutions who have repayment capability and at the same time, ensure that loans are against securities that can be used to compensate them in case of default in repayment. These criteria become irrelevant for informal sector where people are living below poverty line and have neither job security nor any other kind of financial backing. To improve the living conditions and raise their living standard, non formal mechanisms of micro-credit become essential in the rural areas. The micro credit is designed to promote empowerment through income generating activities. The institutions facilitate easy credit to poor and ensure repayment through innovative schemes and incentives. The problems due to asymmetry in information, screening and enforcement are often overcome through integrated approach and providing inter-linkages to the credit and the commodities. The institutions also promote formation of self help groups and compulsory contribution to the emergency fund that can be utilized by the members in times of emergencies. The micro-financing is one of the key factors of poverty alleviation programs as it helps to provide the poor with the necessary credit to start income generating activity and thereby raise the living standard of the people in the developing countries. The innovative mechanisms and integrated approach help facilitate minimum standard of living and access to medical facilities, food and housing for every human being, irrespective of race, religion, political belief and socio-economic conditions. To encourage more funding through other international aid agencies and private donors, World Bank must facilitate requisite information and updated database of beneficiaries and poverty alleviation programs of under-developed and developing economies. The bank should encourage more proactive participation from the non government agencies and corporate houses to contribute to the socio-economic development and

Four Phases and Rhetorical Purposes Essay Example | Topics and Well Written Essays - 500 words

Four Phases and Rhetorical Purposes - Essay Example Phase 2 ads (Argument Spots) exhibit what the candidate stands for, his causes, ideas and concerns. Phase 3 ads (Attack Spots) are direct and personal attacks aimed to lessen the credibility of the opponent. Phase 4 ads (Visionary Spots) are used to draw the campaign to a close by providing a reflective, thoughtful or dignified view of the candidate—leaving the impression that he has the qualities of a leader and has the vision to move the country, state or city to progress. Trent and Friedenberg also identified three rhetorical purposes of political advertisements: (a) to extol the candidate’s virtues; (b) to condemn, attack or question the opponent; (c) to respond to an opponent’s attacks. This paper shall elaborate on the four stages of political advertisements by citing examples of television commercials, one for each stage and draw out the rhetorical purpose used by each ad. Barack Obama ran for presidency in 2008 under the Democratic Party with Republican J ohn McCain as his opponent. His â€Å"Country I Love† (2008) ad was a Phase 1 ad. It showed Obama’s early years—that he was raised by a single mom and his grandparents.

GENETIC & Molecular BIOLOGY Essay Example | Topics and Well Written Essays - 750 words

GENETIC & Molecular BIOLOGY - Essay Example The female horse has 64 diploid chromosomes and 32 chromosomes in her haploid gametes. This results in two gametes, male (31 haploids) + female (32 haploids) equals 63 diploid chromosomes in the offspring. It is important to note that the mule (generation 1 hybrid offspring of horse and ass) is not able to produce offspring. The reason for this is that the horse has 18 acrocentric autosomes while the ass has 11. This vast difference in number of acrocentric and met centric chromosomes causes a synapsis in of homologues during prophase 1 of meiosis, rendering the mule species infertile and sterile as no viable gametes can be formed. (b) This particular diagram is representative of interphase G2 (right before prophase takes place) of mitosis. This diagram shows the newly developed centrioles, and the beginning of spindle fibers. It also shows the chromosomes just beginning to line up. ( c) This diagram illustrates telophase of mitosis as it shows the beginning of cytokinesis resulting in two daughter cells. The chromosomes are also moving to opposite poles within their respective daughter cells. (1.8) The number of different gametic chromosomal combinations possible in the garden pea (male versus female) where 2n = 14 is . When n=7, one can find the number of possible combinations by using the formula 2^n or in this case 2^7, which is equal to 128. Thus, there are 128 possible different gametic chromosomal combinations in the garden pea. (1.12) In humans, there are 46 pairs of homologous chromosomes. In a human secondary spermatocyte, there are 23 chromosomes. Also in humans, spermatotids contain 23 chromosomes, spermatozoa contain 23 chromosomes and spermatagonia contain 46 chromosomes. (1.14) When looking at corn, we see that corn has a diploid number of 20 and thus a haploid number of 10 or 2n=20( as corn has diploid cells). The first meiotic product would result in a haploid cell with 10

Employee engagement is crucial for effective corporate decision making Essay

Employee engagement is crucial for effective corporate decision making - Essay Example Effective and efficient decision making in a company will enhance a perfect maximization of profits. A poor one, on the other hand, is not flexible to change especially technological changes, in a business corporation. The inefficiency of a poor decision-making by the managerial teams may lead to the decline of the company. This may be because of the poor relationship between the employer and the employees thus resulting into lack of responsibility towards the production of the final products. In the decision making process, the managers choose a perfect course of action from some of the few observable ones. The Lenovo and Samsung Companies have adopted this system of decision-making process towards acquiring a perfect product for competition. Employees’ Engagement in Corporate Decision-Making The Lenovo and Samsung Companies indulge in a more competitive market environment. Their decision-making processes are, therefore, very considerate especially in the managerial decision- making. This has seen these companies at the top of their game due to the well-organised decision-making process. Decision-making processes, in these companies, range from the product promotion, customer relation and to the employee-employer relationship. In addition, when it comes to the employee-employee relations, the companies have adopted a perfect system since this is the ultimate goal of any given business corporate. The brands of products produced by the Lenovo and Samsung companies are as well not affected by the market segmentations. Concept of Corporate Decision-Making A perfect corporate decision-making is a significant aspect towards achieving a healthy competitive marketing environment by a company (Salman, 2001 p201). Pricing, as an example of a decision making process, has made Lenovo as a multinational company acquire a greater status in the technological field. This company adopted one of the most appropriate pricing strategies, which has increased its customerâ₠¬â„¢s loyalty that has led to increased demand of their products globally due to their affordable nature (Bevans, 2007 p142). This, in addition, has maximised the profit maximization limits of the Lenovo Company. In the technology market, Lenovo has been viewed as one of the fast moving globally operating companies (Akwetey, 2011 p123). Samsung, on the other hand, has also adopted a flexible decision-making process in its marketing strategies (Mylanas & Hodges, 2007 p154). Samsung’s products are also affordable in most marketing environment. Over the last decades, Samsung has been able to acquire a good number of customers in spite of the stiff competition in the technological marketing environment. The Effectiveness of Corporate Decision-Making Businesses that handgrip their decisions in a well-organised manner just as these two companies will always be at an upper hand towards achieving a perfect financial status. Financial superiority, as an aspect of decision-making, is o ne of the key goals of a corporate decision making (Ling, 2006 p121). The entrepreneurs, therefore, engage in the decision-making system by considering financial status acquaintances as the driving factors. Another key aspect of an effective decision-making process is the motivation of employees in the workplace. Motivation of workers in the organisation is also a key role of decision-making (Mauboussin, 2021 p253). Various businesses have undergone

Entering an international market Essay Example | Topics and Well Written Essays - 4000 words

Entering an international market - Essay Example Porter contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing and the success or failure of the decision basically depends astute analysis which is deployed in making and entry in the international market and positioning oneself in such a market keeping in mind all cultural dimensions of the international market. This paper examines an international market entry strategy of the chosen company i.e. Barclays Bank in China. Barclay's origins can be traced back to a modest business founded more than 300 years ago in the heart of London's financial district when goldsmith-bankers provided monarchs and merchants money for funding their business ventures. John Freame and his partner Thomas Gould established one such in Lombard Street in 1690. The name Barclay became associated with the company in 1736, when James Barclay also became a partner. The company amalgamated with the London, Provincial and South Western Bank in 1918 to become one of the UK's 'big five' banks. By 1926 the bank had 1,837 outlets. The modern banking business though started picking up in 1925, with the merger of three banks - the Colonial Bank, the Anglo Egyptian Bank and the National Bank of South Africa to form Barclays international operations. This helped the bank in adding more business in Africa, the Middle East and the West Indies. Besides the banking operations the Barclays' group has business interests in a range of fields li ke fund/ capital management, investment advisors, insurance, etc. This paper, however, limits its analysis to Barclay's banking operations.Barclays acquired Martins Bank in 1969, the largest UK bank to have its head office outside London. In 1981, it became the first foreign bank to file with the US Securities and Exchange Commission and raise long-term capital on the New York market. Taking giant strides towards global acceptance Barclays listed its shares on the Tokyo and New York stock exchanges in 1986, thus becoming the first British bank to do so. In 2000 it took over the Woolwich, a leading mortgage bank and former building society founded in 1847. In July 2003 Barclays acquired the Banco Zaragozano, one of Spain's largest private sector banking groups, which was founded in 1910. Keeping pace with technological advancements Barclays started the telephone banking service Barclaycall in 1994 and later on-line PC banking in 1997. Barclays has also introduced customised services with introduction of Barclays Private Bank and Premier Banking. In July 2005 Barclays Bank PLC also acquired a majority stake in Absa Group Limited, South Africa's largest retail bank with over seven million customers. With such international strides Barclays has now grown from a group of English partnerships to a global bank having its footprints in Europe, the USA, Latin America, Africa, the Caribbean, Asia, the Middle East and Australasia. On the domestic front Barclays has more than 11.3m current accounts and 10.9m savings accounts serving them through 2,014 branches in UK. Total number of UK Banking staff at present is about 41,500. On a wider horizon Barclays is operating with 25

Have services closed the gap in delivering appropriate support in dual Literature review

Have services closed the gap in delivering appropriate support in dual diagnosis working - Literature review Example Likewise, patients that suffer from mental illness are quite likely to sustain their substance use habits throughout their life as compared to people who are mentally healthy (Mueser, Noordsy, and Drake 6). Therefore, it can be said that the disorders of an individual’s mood serve as the risk factor for other disorders that are related to the use of substance and vice versa (Westermeyer, Weiss, and Ziedonis 69). Depression, anxiety and tension are some of the types of upsets in the mental health (Department of Health cited in The Scottish Government). Substances most commonly abused are marijuana, heroin, tobacco, alcohol and alcoholic medicines. Treatment of such people requires the medical practitioner to study the history of the individual and find out which of the two occurred with the individual first. Either he/she acquired the mental illness first which probably caused him/her to consume drugs in order to relieve the tension, or else, he/she first became addicted to dru gs which later led the individual to the deteriorated mental health and low self esteem. There are many ways this can happen. For instance, some people get the psychotic episode triggered upon smoking marijuana (â€Å"Dual Diagnosis†). ... Once someone gets addicted to a substance, he/she starts taking it more frequently than others would mostly do. In such circumstances, all an intervention can do is to reduce the frequency with which the substance is consumed by the client. Thus, a service provider may effectively reduce the quantity of substance consumption, though the achievement of quality in intervention requires consideration of the problem at a much detailed and deeper level. Many service providers resort to such methods of treatment as counseling, prescribing substitutes for substances and encouraging group work. Mostly, these are the only techniques available to most practitioners, and their usability is limited. Reaching the correct underlying factors is extremely essential for appropriate treatment, which can not be achieved unless the addiction has been reduced to a considerably lower level. â€Å"If your client has chronic substance dependence, making substance treatment successful has to be the goal ove r accessing mental health services† (Thomas). The service of mental health assumes the main responsibility of offering comprehensive care to the people that suffer from such mental problems as co-morbid substance use problems and schizophrenia. Mental health service can be used to provide people with long term care and supervision than most services related to substance misuse can offer. According to results of the research conducted by (Menezes cited in Hughes 5), one third of the total number of users of mental health service are individuals that have combined problems of mental health. Cannabis, alcohol and other stimulants are some of the most widely consumed things

Entering an international market Essay Example | Topics and Well Written Essays - 4000 words

Entering an international market - Essay Example Porter contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing and the success or failure of the decision basically depends astute analysis which is deployed in making and entry in the international market and positioning oneself in such a market keeping in mind all cultural dimensions of the international market. This paper examines an international market entry strategy of the chosen company i.e. Barclays Bank in China. Barclay's origins can be traced back to a modest business founded more than 300 years ago in the heart of London's financial district when goldsmith-bankers provided monarchs and merchants money for funding their business ventures. John Freame and his partner Thomas Gould established one such in Lombard Street in 1690. The name Barclay became associated with the company in 1736, when James Barclay also became a partner. The company amalgamated with the London, Provincial and South Western Bank in 1918 to become one of the UK's 'big five' banks. By 1926 the bank had 1,837 outlets. The modern banking business though started picking up in 1925, with the merger of three banks - the Colonial Bank, the Anglo Egyptian Bank and the National Bank of South Africa to form Barclays international operations. This helped the bank in adding more business in Africa, the Middle East and the West Indies. Besides the banking operations the Barclays' group has business interests in a range of fields li ke fund/ capital management, investment advisors, insurance, etc. This paper, however, limits its analysis to Barclay's banking operations.Barclays acquired Martins Bank in 1969, the largest UK bank to have its head office outside London. In 1981, it became the first foreign bank to file with the US Securities and Exchange Commission and raise long-term capital on the New York market. Taking giant strides towards global acceptance Barclays listed its shares on the Tokyo and New York stock exchanges in 1986, thus becoming the first British bank to do so. In 2000 it took over the Woolwich, a leading mortgage bank and former building society founded in 1847. In July 2003 Barclays acquired the Banco Zaragozano, one of Spain's largest private sector banking groups, which was founded in 1910. Keeping pace with technological advancements Barclays started the telephone banking service Barclaycall in 1994 and later on-line PC banking in 1997. Barclays has also introduced customised services with introduction of Barclays Private Bank and Premier Banking. In July 2005 Barclays Bank PLC also acquired a majority stake in Absa Group Limited, South Africa's largest retail bank with over seven million customers. With such international strides Barclays has now grown from a group of English partnerships to a global bank having its footprints in Europe, the USA, Latin America, Africa, the Caribbean, Asia, the Middle East and Australasia. On the domestic front Barclays has more than 11.3m current accounts and 10.9m savings accounts serving them through 2,014 branches in UK. Total number of UK Banking staff at present is about 41,500. On a wider horizon Barclays is operating with 25

Western Civilazation. The Agrarian Revolution Essay

Western Civilazation. The Agrarian Revolution - Essay Example The activities of the ancestral man included inventing tools that they would use to hunt down effectively wild animals. They also used most of their time to look for areas that wild animals frequently passed or stayed. The organization of the society was not complex as their daily normal activities were exceedingly simple. The organization of people in the hunting and gathering period includes small groups of people like one to ten people in a group (Pouwels & Randall 79). However, these groups increased when food was abundant, and the climate was good to nearly a hundred people in a group. They moved frequently in search of the wild animals and crops. The shelters of people practicing hunting and gathering consisted of temporary shelters or caves safe from the dangers of the night and adverse weather conditions. Gathering started before hunting whereby the people organized in small groups could collect nuts and fruits that fell from trees. They could also collect eggs from large bir ds and other animals hidden in different places on the ground. With time gathering could not substantially accommodate the daily needs of the people. The foods they collected would be so little at times to fit their small groups. This is when they then decided to hunt down wild animals for food. The men who practiced hunting and gathering were the Homo erectus who had a lot of similitude to the modern man (Biesel & Schweitzer 17). This is in terms of their brain development and stature. They used other products of the animals they killed apart from the flesh, which they ate as food. They used the skin of the wild animals to make cloths that protected them from the harsh weather especially at night. They used other animal products like the horns to make weapons, which they used to kill other animals. Man started to develop the way in which he hunted the wild animals. This happened when they started hunting a particular group of wild animals. By observing their speed and strength, the y were able to invent tools that would effectively put them down. This includes tool like the bows and arrows, spears, fishing nets that would increase the number of fish that they could catch. The people also started to concentrate on certain plants that they collected and used for food. By doing this, they also came up with tools to make their gathering of the fruits or seeds easier. Agrarian revolution was the time in history when man started practicing agriculture as a way of sustaining their livelihood (Turne & Maryanski 76.). This happened when man began planting the crops that they had been collecting so that they could have access of it at any time (Rosen 159). It was the time when many people stopped hunting-gathering and embraced planting to get food and other basic commodities. During this period, not only did the source of food of the people change but also the societal organization changed. When in the hunting and gathering times, people used to stay in small groups. Ho wever, during the agrarian revolution, people had to organize themselves in complex systems (Herrman & Benzing 136). This then led to the drastic change in the environment where people lived. Towns and villages sprang up, and people used land that was usually bare to plant different types of crops. This thus led to organized political systems where people chose dominant leaders to lead others. The culture and the art world also changed as the culture and practices of the community changed. Language also improved significantly, as people had to communicate more in the agrarian setting than in the hunting and gathering settings. This is because people had to relate more to ensure that the activities they carried out worked well and in an organized manner.

The Roles Media Plays In Contemporary Society

The Roles Media Plays In Contemporary Society Media communication is full of contradictions, nevertheless one cannot deny the important part it plays in social life, part which has kept and will maintain its importance along time. In this essay, I will analyze the importance and the impact of mass media in contemporary society, presenting both their positive and negative effects, in terms of the roles they play. I will start by presenting the advantages of the informative and interpretative functions (which are essential in a society dependant on mass media for information), while also mentioning their negative effects, by referring to the manipulation of public opinion and the using of media as a medium of propaganda. I will continue by discussing the presence of infotainment and its benefits, but also the educative role of mass media, nevertheless without ignoring the negative aspects which come with access to information for a population segment which does not have the ability to select and process it. I will not miss the opp ortunity of speaking about the social binder (between people or civilizations) function, and also about the tendency of the population of aligning to opinion streams; I will close by presenting some limiting factors for the mass media power. Most people get informed by means of press and television, these channels satisfying, by the information they provide, a fundamental need of the modern man information. Furthermore, by their dimensions, mass media facilitate spreading the information and increase the speed by which a message is relayed. The continuous worldwide information flow helps individuals find the latest news which may influence their decisions, coordinate their businesses, help them know which areas are or will be affected by natural disasters or conflicts in order to avoid them and so on. Still, many times, the media offer more than information. By means of media, one can influence, orient and direct public opinion, interests and motivations, consciences, even beyond ones own will. Mass media may lead even unto the destruction of the discernment and the creation of an apathy, it may destroy the will to understand and act. American mass media theorists, Lazarsfeld and Merton (1948), have argued that we may b e guilty of paying such close attention to the information with which the media bombard us, thus getting to confuse knowing about social problems with doing something about them. They called this confusion the narcotizing dysfunction, linking it to the social consequences of mass media. Individuals replace reality with a surrogate of reality. Furthermore, people can be misinformed through mass media. Many times, we read untrue articles in newspapers and magazines, whether these articles are about what is happening around the world or about important persons in social life. The media build but also destroy reputations, which happens most of the times in politics. A good example, according to Layborn (2002), are the scandals surrounding the Secretary of State for War, John Profumo (1963) and the Liberal Party leader Jeremy Thorpe (1970s). Politicians are presented, launched to the public with the same techniques used in launching a new brand of toothpaste or soap. Pop stars, as a clas s, are the creation of media. Remaining in the area of negative aspects, I can also include the fact that mass media create cognitive, affective and behavioural addictions. These addictions lead to a certain level of defiance which aggravates the cognitive gulf. Those who are informed become more and more informed and those who are misinformed remain misinformed. As to the interpretative function, this is somewhat related to the informative role, because it supposes the acceptance of the information by the individual without processing it through ones own reason. The contents of communications are generated by the publics needs, so the information will be processed enough to satisfy these needs. Information consumers may also receive direct help in interpreting some events by the means of editorials or comments in newspapers and magazines. Thus, the reader or viewer not only received the information in the state it was conceived, they are also given the manner in which they should regard and understand that information. The press relies on the authority of the written word, while television relies on the fact that images seem authentic and the citizen tends to say, most of the times I have seen it with my own eyes, not realizing that they have actually only seen what others wanted them to see. The media cease to be a news organ and become an instrument of propaganda. In all societies and in whoevers service it may be, propaganda aims to shape certain attitudes and impose social stereotypes, it tends to impose conditions on the individual, by creating automate mechanisms with the purpose of controlling and manipulating behaviour or society (voting for a certain political party, purchasing certain goods, etc). Great leaders of all times have used manipulation techniques, some of them to keep their power, others to control population. Even Napoleon had paid attention to the means of information at that time, which have offered him advantages before his enemies. His statements remained famous: Four hostile newspapers are more to be feared than a thousand bayonets. World War I is considered to have been a propagandist battle between the English and the Germans and that the American audience was the target of messages in pamphlets, posters and other means of communication. Durin g World War II, the Nazi have developed an elaborate propaganda system in order to obtain regime support both in Germany and abroad. It is one of the convictions of Media Lens that the corporate mass media constitute a propaganda system for elite interests (Edwards and Cromwell, 2006). Those who have high social positions, govern or lead large institutions have control on the media (or even own it, as it is the case for the Italian prime-minister Berlusconi), using them to manipulate population with the purpose of meeting their own interests. The renowned professor Chomsky (2003) implements The Propaganda Model in the case of the Iraq war as well. Large corporations, among which Haliburton or British Petroleum, have used the mass media in order to internationally spread false information on Saddam Hussein, such as him producing mass destruction weapons and supporting terrorism, information which later proved to be untrue. The population, being scared by the artificially created real ity, has eventually joined in, by sustaining the war in Iraq and, indirectly, the interests of the great moguls. New York Times revealed (1st December, 2005) that the USA had used black propaganda by paying Iraqi journalists to translate and publish in local newspapers articles written in the US by a public relations company financed by the Pentagon. Furthermore, after investigations were lead, false journalists providing news articled to the BBC were discovered. False information was broadcast by television, while the journalists were secretly working for organizations sustained by the British Ministry of Defence in a propaganda operation (Media Lens, 2005). As to its entertainment function, the mass media, especially television, offer the cheapest and most accessible means of entertainment, compared to attending concerts and shows. A few minutes of ones favourite show can relax, make one forget the hard time they are going through. The internet is a good mean of entertainment through its multitude of online games, music, the possibility of interactive communication with friends. One of the researchers of the contemporary phenomenon of media, Claude-Jean Bertrand (2000), notes that most of consumers search for entertainment in the mass media. Thus, most means of communications provide it, even newspapers. This function plays a particularly important part in todays society, even more that it combines extremely efficiently with the others. Vicky Hay (1990) considers that the challenge of infotainment development in television, with its various kinds and media formats (talk-shows, contests, games, interactive transmissions, etc) represent t he main cause of cultivating this tendency in the written press as well. The second cause is money, respectively in an industry such as the media one, which operates on a competitive market, where it is all about maintaining/gaining/regaining a larger audience segment, which brings in itself publicity, money that is. But there is also a negative aspect in the entertainment function of mass media, which is the risk of relaying obscene or negative messages through music or violent movies, or by (even involuntarily) creating false, bad models for the public which is exposed, but has no ability to select or process information, such as children. The audiovisual channel continuously dimensions the knowledge universe of the receivers, by influencing and inducing them values, conceptions, convictions, stereotypes, etc. That is why the educative role that the media have in society has an importance that should not be underestimated; the large spectrum of TV channels, from the most various domains, constitutes an important source of broadening ones knowledge horizon. Also, television can be a culture broadcaster, thus concerts/theatre plays gathering more viewers than spectators. Documentaries, homage evocations of personalities, flashbacks have more power than books do in refreshing the publics awareness on a personality or even on history, in general. But, as a negative effect of the educative function, we must mention that television, as a time devourer, has brought a real reading crisis, television shows meeting the cultural needs of a mankind too rushed to be able to focus on traditional means. Also, in countries with a redu ced cinematographic production, flooding the market with foreign commercial productions may lead to the cultural denationalization of the audience. Studies lead by American psychologists regarding the impact of American serial movies with youth as their main audience indicate that 45% of teenagers shape and complete their sexual knowledge based on these movies and also learn how to communicate with their parents from them. (Van Evra, J., 1990) The negative side of this aspect is that, by having access to adult subjects, children lose the naivety and innocence specific to their age and are a lot more prone to yielding to various temptations (from smoking and drugs to delinquencies). Live broadcasting of an event makes the latter dilate, and public (national or international) opinion becomes a resonance box where the echoes of the event ensure its amplification. Thus, television has the role of ensuring the social bond in individualist mass society (any person being able to connect when and how they want from home, being able to freely participate, in their privacy, in a fundamentally collective activity). Thereby, mass media may generate a social solidarity mechanism in case of natural disasters or special personal situation which requires help from the other members of society. By analyzing the effects of mass media, one can define the term of consonance as aligning to opinion streams. The Spiral of Silence (Schweigespirale) theory describes this phenomenon starting from the dependence of individual opinion on the dominant opinion expressed by the mass media. Elisabeth Noelle-Neumann (1993) synthesises this theory as follows: society threatens the deviant with isolation, individuals are more afraid of isolation than of error, individuals evaluate the favourable or unfavourable climate of their own opinion, evaluation leads to taking an attitude (expressing ones opinion or keeping ones opinions secret). Individuals who share the dominant point of view easily share it, while individuals who do not share this opinion enclose themselves in silence, for fear of isolation. Thus, public opinion represents, from this perspective, the opinion that can be expressed publicly without the risk of isolation. A secondary function of mass media, that of reinforcing social norms, is achieved through the fact that television exposes any deviation from these norms to the judgment of public opinion. According to DeFleur (1989), the individual behaviour is guided by ones perception on cultural norms. Thus, by the means of presentation, underscoring and selection, television reinforces the viewers opinions on these cultural norms. Television also has a massive impact in imposing fashion and the feminine or masculine beauty type. One of the moments which brought glory to the mass media is the Watergate Process, journalists being the ones who caused the resignation of the American president Nixon on August 8th, 1974, thus gaining the fame of fourth power in the state. The death of princess Diana has again given television the opportunity of showing its advantages in catching public interest and transforming an event into an international tragedy. Still, there are limits to the power the mass media has, opponent forces whether political, institutional, or representing the private business environment which, at their turn, manipulate the information the press offers. Also, the commercial pressure of profit and competition, as well as direct pressure from political institutions or even peoples scepticism limit the power of mass media. What are the conclusions that can be drawn from these aspects we have presented? The mass media are a double-edged tool. On the one hand, they form and on the other they deform. In a post-industrial society where information reaches the same value as capital or resources, using means of information and communication such as mass media becomes a necessity. Nevertheless, I consider that the mass media are both a positive image and a negative image creator, a source of information as well as a tool of propaganda, a sine qua non of modern society.

International and Strategic Marketing Essay -- Business Marketing

International and Strategic Marketing The globalization of business markets from domestic to international has generated a unique competitive advantage for all the organizations whose products and services are being welcomed by the customers all around the world demanding mass marketing efforts. In this regard, marketing research in the international environment is having different methodology and complications with respect to geographical boundaries of a specific country in which penetration and development of a product is required. Therefore, an international market planning with strategic aligned goal, for development in the global world should be the objective of marketers to captivate international market leadership. Introduction The gravity of globalization in today’s modern era in the business world is increasing enormously due to faster means of communication, transportation, technology, and rapid financial streams. The product that is being produced in a specific region does not have limitations of boundaries. A Russian student can be wearing Italian T-shirt, driving in a German car going to meet his friend in a Chinese restaurant. This example is not astonishing because it is a general practice and nowadays everybody can illustrate the true meaning of world global market place. Hence, marketers are required to analyze this gravity of globalization and have to consider international marketing in their strategic goal of marketing plan. Marketing is the well known concept of anticipating customer need or demand then analyzing how marketers are going to fulfill that demand or need and finally satisfying customer need or demand. If the customer is really satisfied by gauging th... ... Works Cited Cateora Ph., and Graham, J.,(2002), International Marketing, 14th edition, (n.d): McGraw Hill. Davis, S.M., (1987), Future Perfect, New York, (n.d): Addison-Wesley. Hamel, G. and Prahalad, C.K, (1996), Competing for the Future, (n.d): Harvard Business School Press Kotler, Philip and Armstrong, Gray, (2008), Principles of Marketing, 12th edition, India: Prentice Hall Kumar, V. (2000), International Marketing Research, N.J: Prentice Hall Payne, Results of Poor Cultural Awareness, (n.d) retrieved August 4, 2010 from Wind,Yoram, Douglas,Susan P. and Perlmutter, Howard V. (Apr., 1973), Guidelines for Developing International Marketing Strategies, The Journal of Marketing, Vol. 37, No. 2, pp. 14-23 , Retrieved 4 August,2010, from

Cause and Effect Essay - The True Cause of School Shootings

Most of us learned when we were very young that we should not judge by appearances. But, in the aftermath of massacres in schools everywhere, a sane person has to take seriously what the material world shows - and pass judgment. After all, a lack of judgment and subsequent action may lead to further youth violence. This event has been thoroughly dissected by a whole herd of politicians and pundits over a period of some months. But they have, unfortunately, failed to reach the heart of the matter. For the heart of the matter is theological, a category that does not often appear in American public discourse. Instead, we hear talk about psychology, community, exclusion - the narrow, modern litany of cause and effect. David Mandel, a psychologist who has studied the Goth subculture - one of the causes being invoked - wrote last year, "It is not sinister, but tongue in cheek." And he continued: "People who are really into it use it to construct meaning in their lives. . . . They really find beauty in the dark things much the way others find beauty in bright, happy things" (Mandel...

To Examine Pressure Ulcers Health And Social Care Essay

Pressure ulcers as stated by the European Pressure Ulcers Advisory Panel ( EPUAP, 2007 ) : â€Å" A force per unit area ulcer is localised hurt to the tegument and/or underlying tissue normally over a cadaverous prominence, as a consequence of force per unit area, or force per unit area in combination with shear and/or clash. A figure of lending or confusing factors are besides associated with force per unit area ulcers ; the significance of these factors is yet to be elucidated. † In add-on, National Institute for Clinical Excellence ( NICE, 2008 ) defines a force per unit area ulcers as â€Å" A force per unit area ulcer is harm that occurs on the tegument and implicit in tissue. Pressure ulcers are caused by three chief things: Pressure – the weight of the organic structure pressing down on the tegument. Shear – the beds of the tegument are forced to skid over one another or over deeper tissues, for illustration when you slide down, or are pulled up, a bed or chair or when you are reassigning to and from your wheelchair. Friction – rubbing the tegument † . Some of the force per unit area ulcers intrinsic causes ( built-in to single ) include decrease mobility, incontinency ( Horn, 2004 ) , old age, malnutrition, hapless hygiene, dry tegument, diabetes mellitus and surgery ( ex. hip break ) and anemia ( Gunningberg, 2000 ) . Some extrinsic causes include clash, shearing forces, hypothermia ( Scott, 2001 ) and length of surgery ( Houwing, 2004 ) . Pressure ulcers are a common complication of lessening mobility due to hip break with reported incidence of between 8.8 % and 55 % ( Baumgarten, 2003 ) . Harmonizing to Versluysen ( 1985 ) , 17 % of patients that is admitted to hospital for surgery had force per unit area ulcers upon admittance and that 34 % developed lesions during the first hebdomad of stay in infirmary. Versluysen ( 1986 ) conducted another survey that 66 % of the patients with hep break developed force per unit area ulcer, bulk of these force per unit area ulcers appeared during the first 48 hours of admittance. Incontinenc e increases the hazard of holding a force per unit area ulcer because of the inordinate wet on the tegument, moist tegument adhere to the mattress therefore consequences to increased shearing forces ( Defloor and Grypdonck, 1999 ) . Dry tegument besides increases the hazard of holding force per unit area ulcers because of the reduced snap of the tegument ( Gunnigberg, 2000 ) . Surgery itself ( Lindgren, 2005 ) and length of surgery of 4 hours or more ( Schoonhoven, 2002 ) have been reported to increase the hazard of developing a force per unit area ulcer. In 2005, the National Institute for Clinical Excellence has issued clinical guidelines to the National Health Service ( NHS ) about force per unit area ulcers. The guidelines are about bar and intervention of force per unit area ulcers, which are recommended for the usage of physicians, nurses and other health care professionals working in the National Health Service in England and Wales. The guidelines were prepared by health care professionals, scientist, and people stand foring the position of those who have or attention for person with the status. The groups make a recommendation based on the grounds available at the clip the recommendation is made on the best manner of handling or pull offing the status, and these clinical guidelines are recommended for good pattern. Under these NICE guidelines ( 2005 ) , it recommends that healthcare professional work together with the patients in order for the patients to hold an active function in doing determination sing their program of att ention with the pick to affect their carer if they wished to. It besides mentioned that health care squad should esteem and take into consideration the patient ‘s cognition, experience, and demands, particularly if the patient has have been at hazard of developing force per unit area ulcers for a long clip. Furthermore, it besides mentioned that patients and carer should be given developing and information as to the grounds why the patient is at hazard of developing force per unit area ulcer, parts of the organic structure most at hazard to hold force per unit area ulcer, how to inspect the tegument and acknowledge the alterations in the tegument, how to alleviate force per unit area, and supply information to the patient and carer where to happen aid, advice, and support. Pressure on the tegument over cadaverous prominence such as sacrum, hips, cubituss, mortise joints, heels and shoulder causes decreased blood flow to the tissue, therefore cut downing tissue oxygenation. If this force per unit area is non relieved, the affected country starts to alter coloring material, inflammation to patients with just skin tone and bluish for patients with darker tegument tone and deemed to be ‘at hazard ‘ ( EPUAP, 2009 ) and may turn out to be difficult to observe, which so advancement to a more intensive tissue hurt if no attention is given. Members of the European Pressure Ulcers Advisory Panel and National Pressure Ulcer Advisory Panel ( 2009 ) have had on-going treatment about many similarities the two organisation ‘s force per unit area ulcer grading/staging systems. They developed a common international categorization system and definition for force per unit area ulcers. EPUAP and NPUAP attempted to happen a common word to depict the class and phase but to no help. The word class was recommended as a impersonal term against phase and class and has the advantage of being non-hierarchical. They recognize that there is a similarity to the words – phase and class, and hence, they suggested to utilize whatever is most clear and understood. The most important addition from this partnership is that the degrees of skin-tissue harm and definition of force per unit area ulcer are the same, even though they may be labelled otherwise. Pressure ulcers are classified into four ( 4 ) stages/categories based on the EPUAP ( 2009 ) categorization system. Non-blanching erythema is labelled as grade/category I, the tegument is integral with inflammation that is non-blanching of a localised country over a bony prominence when light force per unit area is applied. The affected country may be painful, house, soft, and heater or ice chest compared to the environing tissue. As mentioned earlier, patients with dark skin tone may be hard to measure and hold ‘at hazard ‘ . Partial thickness skin loss of both or either one of the first or 2nd bed of the tegument called cuticle and corium is classed as stage/category II, this stage/category of force per unit area ulcer presents itself in many ways, it can be a ruddy or glistening shallow ulcer without gangrene ( bed of dead tissue separated from the environing ) , may besides show itself as an integral or ruptured sero-sanginous filled or serum-filled blister, or merely bruising. Stage/category III is characterized with full thickness skin loss ; it involves harm to or the loss of hypodermic fat but non musculus, sinew, or bone. Pressure ulcer in this stage/category varies harmonizing to the site affected. Stage/category IV portraits as force per unit area ulcer with full thickness skin loss with extended harm of tissue which may include musculuss, facia, and other supporting construction and may set the patient at hazard of developing osteomyelitis or osteitis. NMC Code of Conduct ( 2008 ) EPUAP definition ( 2007 ) hypertext transfer protocol: //www.npuap.org/pr2.htm Nice definition hypertext transfer protocol: //www.nice.org.uk/nicemedia/pdf/CG029publicinfo.pdf Versluysen M. Pressure sores in aged patients. The epidemiology related to hip operations. J Bone Joint Surg Br 1985 ; 67: 10-3. Versluysen M. How aged patients with femoral break develop force per unit area sores in infirmary. BMJ 1986 ; 292: 1311-3. Defloor T, Grypdonck MH. Siting position and bar of force per unit area ulcers. Appl Nurs Res 1999 ; 12: 136-42. Gunningberg L, Lindholm C, Carlsson M, Sjoden PO. The development of force per unit area ulcers in patients with hep breaks: unequal nursing certification is still a job. J Adv Nurs2000 ; 31:1155-64. Lindgren M, Unosson M, Krantz AM, Ek AC. Pressure ulcer hazard factors in patients undergoing surgery. J Adv Nurs 2005 ; 50: 605-12. Schoonhoven L, Defloor T, new wave der Tweel I, BuskensE, Grypdonck MH. Hazard indexs for force per unit area ulcers during surgery. Appl Nurs Res 2002 ; 15: 163-73. EPUAP hypertext transfer protocol: //www.epuap.org/guidelines/Final_Quick_Prevention.pdf ( 2009 ) Lindholm C, Sterner E, Romanelli M, Pina E, Torra y Bou J, Hietanen H, Iivanainen A, Gunningberg L, Hommel A, Klang B, Dealey C. Hip break and force per unit area ulcers – the Pan-European Pressure Ulcer Study – intrinsic and extrinsic hazard factors. Int Wound J 2008 ; 5:315-328. Scott EM, Leaper DJ, Clark M, Kelly PJ. Effectss ofwarming therapy on force per unit area ulcers – a randomised test. AORN J 2001 ; 73:921-7,929-33, 936-28. Houwing R, Rozendaal M, Wouters-Wesseling W, Buskens E, Keller P, Haalboom J. Pressure ulcerrisk in hep break patients. Acta Orthop 2004 ; 75:390-3. Gunningberg L, Lindholm C, Carlsson M, Sjoden PO. Effect of visco-elastic froth mattresses on the development of force per unit area ulcers in patients with hep breaks. J Wound Care 2000 ; 9:455-60. Baumgarten M, Margolis D, Berlin JA, Strom BL, Garino J, Kagan SH, Kavesh W, Carson JL. Riskfactors for force per unit area ulcers among aged hip break patients. Wound Repair Regen 2003 ; 11:96-103. Horn SD, Bender SA, Ferguson ML, Smout RJ, Bergstrom N, Taler G, Cook AS, Sharkey SS, Voss AC. The National Pressure Ulcer Long-Term Care Study: force per unit area ulcer development in long-run attention occupants. J Am Geriatr Soc 2004 ; 52:359-67.

Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.